IKEA's VALUE & CONCEPT

•10 Values in IKEA :

Accept and delegate responsibility

Cost – consciousness

Humbleness and willpower

Simplicity

Appreciate good value

Constant desire for renewal

Daring to be different

Togetherness and enthusiasm

Leadership by example

Constantly being “on the way”

Striving to meet reality

•IKEA Concepts : 

1.Democratic design

2.Form follows function

3.Low Prices with meaning

4.Maximizing production possibilities

5.Design and quality IKEA of Sweden